Enciel Merino has a CIE¹ Whiteness value of 161.48. This has exceeded even our original expectations of reaching 155. This means our white wool is even whiter than optical white cotton. The industry norm is 131, we have gone 30 beyond that to achieve the whitest merino fabric the world has ever seen.
Whiter than White
So it's in this year and out the next, it doesn't matter. Enciel Merino's patented technology means merino wool can finally keep up with the latest trends, giving garment designers the freedom to pick...Read more