Introducing Enciel Merino.

The first merino fabric ever to not only achieves but surpasses the white standard for true color reproduction.

For years the wool industry has been trying to develop a truly white merino. Breeding programmes were initiated, fibre care regimes implemented, some even going as far as keeping sheep out of the sun to stop their wool yellowing but all to no avail.


That was until The Merino Company developed the SpectraWool™ process. A secret treatment that has helped us create the whitest and brightest wool in the world. We have documented proof that Enciel can supersede anyone else’s whiteness level and maintain this level through correct domestic laundering and/or dry cleaning processes.